Final artwork digitised and implemented for one of the advertisements
Final artwork: Paint, thread, cotton & beads on cotton
MAGGIE BEER'S BIG MISSION KEY ART
ABC commissioned me to create a bespoke artwork for a new TV series with Australian food icon Maggie Beer called Maggie’s Big Mission. The artwork is to be used as the background key art across the marketing and promotional material for the show in a variety of different specs and orientations.
The Brief: Create an artwork using fruits, vegetables, herbs and other food-related items in a design that can allow for a variety of different applications, sizes and orientations across print, TV and social media. The artwork is to be bright and colourful with lots of dimension and texture. Initially designing the elements digitally, I then painted the fabric before hand stitching and beading. This was then digitised to be implemented across all media for the show. Watch the making-of video below!
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Design process for client
Behind-the-scenes making of for Maggie's Big Mission
Work in progress
Star Spectra; 550mm x 615mm, hand embroidered threads, cotton, beads & sequins on cotton
My artwork digitised and implemented over the invites, posters and marketing material for the event.
2023 BYRON WRITERS FESTIVAL
Custom artwork for this years festival of the theme Wild Imagination involved taking a concept from brief to finished artwork and then digitised to be used across all of the festival marketing and media collateral.
Inspired by the scope, universal magnitude and possibilities that the theme evokes, my design portrays different shapes inspired by natural elements referencing the natural world and land we are on, and our place in the universe.
The artwork is hand stitched and beaded on cotton and will be exhibited throughout the Byron Writers Festival in Byron Bay.
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Finished artwork onto festival marketing collateral.
Design process demonstrating different design and material options before commencing artwork.
Final framed artwork
OATLY CHRISTMAS SWEATER COLLABORATION
Collaboration with Oatly to produce a plant-based festive Christmas sweater.
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Featuring appliquéd velvet letters, hand embroidered botanical beaded motifs, and a range of repurposed materials to reiterate the sustainability mission of the campaign.
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Design process showcasing different mock ups, examples of methods and techniques to be used, notes on design and material options are undertaken before commencing on the sweater.
As featured on the Oatly website and socials (right)
Finished sweater / Work in progress 'making-of' / Detail of the work in progress
COMMISSIONED ARTWORK
I was commissioned by a previous client who wanted a third artwork to complete the ones she had previously purchased from me at an art show where I was exhibiting.
After some drawings inspired by the movement created by listening and responding to music, a final design and colour palette was agreed upon before commencing the artwork. Titled 'Light On' this artwork is approx 25 x 25cm and completely hand stitched on cotton.
Original sketch
Final artwork
GORMAN CLOTHING COLLABORATIONS
In Autumn's 2017, I collaborated with Gorman clothing to produce a 19 piece collection including clothing, accessories and homewares featuring digital printed imagery from two of my original artworks, 'Ode' and 'Not Afraid'.
In 2019, I collaborated with the iconic Australian fashion label again for their 10 Year Collaboration Celebrations which saw 10 collaborating artists chosen for a collection included in Virgin Australia Melbourne Fashion Festival runway and group exhibition at Heide. My artwork 'Equality' was used for this collaboration, and artworks 'Equality', 'The One' and 'Origins' were exhibited.
WEDDING SNEAKER COMMISSION
I was commissioned by a bride-to-be wanting a one of a kind pair of sneakers to wear on her big day. Two sample swatches were made (below) with slight differences in materials and colour palette before choosing the more pastel pinks threads, beads and sequins that were hand stitched onto Converse sneakers.
CUSTOM KANKEN BACKPACK
In May 2020, I was asked by Arctic Fox ANZ to customise a Kanken backpack with embroidery using nature as the inspiration. The bag is hand stitched and beaded across the entire surface with motifs inspired nature and a psychedelic 70's aesthetic.
FRANKIE MAGAZINE CHRISTMAS STOCKING
Frankie Magazine commissioned me to make a Christmas stocking for their 2019 December issue. Below shows the concept from sketches, prototypes and materials to the final design and then printed in the magazine Christmas issue.
